The Hyve Podcast

Don't Do This If You Have a Business Idea

Episode Summary

Daniel Bruneau, design thinking expert and innovator, shares what you need to do when you have a business idea.

Episode Notes

Daniel Bruneau, PhD is the co-founder of Experience Foundry, an experience design and innovation studio based in Atlanta, Georgia. Before starting his own business, he worked for numerous billion-dollar companies, such as AT&T, Delta Airlines and Yahoo. 

During this episode, Daniel answers the following questions:

• What is Design Thinking and why is it important for our missional business?
• What role is human behavior playing in this process?
• How do we better understand human behavior?
• How does this "design thinking" process practically look like?
• What do I need to focus on when I am starting my missional business?
• How do I ideate and think about new ideas?
• Do I need to be intelligent to be innovative and creative?

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PS: You're not sure about that title? Daniel Bruneau makes it clear towards the end of the episode... Do NOT stop brainstorming when you think you ran out of ideas. At that very moment, you will actually come up with the best ideas.